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Infomation Community Engagement is Key, allhere


Julia Longville is vice-chair of Sport Wales and Deputy Dean Learning and Teaching at Cardiff School of Education at Cardiff Metropolitan University.  Julia has been an Estyn independent inspector and education consultant, and is a former Wales netball international player and coach.

Engaging with our changing communities is probably one of the greatest challenges we face in Welsh sport.

Social trends, technology and a whole myriad of things competing for peoples attention means that sport and physical recreation will have to be increasingly attractive if it is to have the impact we need across the whole of Wales.

It is because of this that I believe the vacancy at Sport Wales for a Community Engagement Director is so critical.

We know that while many people are enjoying all the benefits of sport and exercise, many people are not regularly taking part in activity and we need to get to the core of why this is the case. We need to change behaviours by encouraging more people to take part.

Things like health, friendships, confidence and feeling part of a community are the wider benefits of being active and are central to a full and happy life. Sport and physical recreation can amplify these and it's why we need to strive to meet the needs of every person in Wales to help them to participate.

We invest heavily in community sport with about 70% of our budget specifically allocated to increasing participation at grassroots level. How we use that investment, the partners we work with and the way we challenge ways of working are central to this post.

Another vital aspect will be to ensure our traditional partners are listened to and that we look at wider partnerships that can bring something new and innovative to the table.

Getting the right offer in our communities across Wales is not just critical to the health of the nation but also the long-term sustainability of our elite programme. Nearly all of our current international athletes started their careers in our communities in Wales and have gone on to represent us on the world stage.

I truly believe that this is the right time to transform the way that community activity is delivered across Wales. The launch of the Well-being of Future Generations (Wales) Act (2015) demonstrates Welsh Government commitment to make a long-lasting, positive change to current and future generations. The work we do with our communities in sport and physical activity is an important part of this commitment to change.

It is a fantastic challenge to listen to communities and to be able to direct our approach to community sport and physical recreation across Wales.

Sport and physical recreation is truly a core ingredient of Welsh culture, but there is so much untapped potential. Opening up our offer to more and more people, and showing them that we are about more than sport, is an opportunity I'm sure many will want to grasp.

Regardless of age or circumstances, we must ensure that we are engaging and inspiring people to take part far into the future.
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